| Wind Watch is a registered educational charity, founded in 2005. |
Wind farm advert must be changed
Credit: The Berwickshire News | 22 May 2014 | www.berwickshirenews.co.uk ~~
Translate: FROM English | TO English
Translate: FROM English | TO English
Rumbleton Rig wind farm developers have been told by the Advertising Standards Agency to change their advert for the proposed development near Greenlaw.
Seven complaints were made to the ASA about the claims being made by the company in their promotional material for the wind farm, one of which has been upheld.
After completing their investigation the ASA’s decision was: “The ad must not appear in its current form. We told TCI Renewables Ltd not to claim that the scheme would be environmentally beneficial without making clear that this was based on estimates.
TCI Renewables claim that wind turbines generally become energy neutral after operating for a few months, turning mor energy back than they consumed could not be substantiated, the ASA concluding: “We considered it was not possible to be certain that the overall carbon footprint would be reduced and that the claim could not be substantiated.”
This is the second time the ASA has been involved in adjudicating whether material being presented to the public about the potential impact of this particular wind farm is accurate.
In September last year TCI Renewables successfully challenged information produced in a leaflet by local action group (AGHAST) opposing the wind farm. The group were forced to halt distribution of their leaflets because there was insufficient evidence to support the link it made between wind farms and health issues and that some properties may become unsellable as a result of nearby wind farms.
This time around it was TCI’s claims being challenged and the wind farm company having to change its publicity material.
This article is the work of the source indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.
The copyright of this article resides with the author or publisher indicated. As part of its noncommercial educational effort to present the environmental, social, scientific, and economic issues of large-scale wind power development to a global audience seeking such information, National Wind Watch endeavors to observe “fair use” as provided for in section 107 of U.S. Copyright Law and similar “fair dealing” provisions of the copyright laws of other nations. Send requests to excerpt, general inquiries, and comments via e-mail.
| Wind Watch relies entirely on User Funding |
 (via Stripe) |
 (via Paypal) |
Share:
[ Short URL: https://wind-watch.org/news/?p=64084 ]
