LOCATION/TYPE

NEWS HOME

[ exact phrase in "" • results by date ]

[ Google-powered • results by relevance ]


Archive
RSS

Add NWW headlines to your site (click here)

Get weekly updates

WHAT TO DO
when your community is targeted

RSS

RSS feeds and more

Keep Wind Watch online and independent!

Donate via Paypal

Donate via Stripe

Selected Documents

All Documents

Research Links

Alerts

Press Releases

FAQs

Campaign Material

Photos & Graphics

Videos

Allied Groups

Wind Watch is a registered educational charity, founded in 2005.

News Watch Home

Steelcase buys naming rights to wind farm 

Steelcase will purchase all the renewable energy credits produced by a new 10 megawatt wind farm in Panhandle, Texas developed by John Deere Renewables, the wind-energy development unit of Deere & Co., for at least the first five years of its operation.

Naming rights come with the agreement. The wind farm will be named the “Wege Wind Energy Farm, provided by Steelcase” named for Peter Wege, a Michigan environmentalist and Steelcase founding family member. Steelcase is paying a premium for the RECs in order to slap their name on it, The New York Times reports.

Expect more of this kind of advertising in the future.

Bradley Johnson, John Deere’s director for business development, says that premium prices for naming rights will enable Deere to undertake projects that are too small to be economically practical. Several companies have expressed interest in naming rights.

“This is a new business model, and it could attract any brand that wants to be linked with sustainability,” Ted Rose, vice president for business development for Renewable Choice Energy, which led the transaction and serves as the marketer for the project, says in the Times article. “Imagine the G.M. wind farm, the Apple wind farm – it’s not unthinkable at all.”

The power expected to be generated by the wind farm represents approximately 20 percent of the power Steelcase facilities require in the U.S.

Environmental Leader

18 March 2008

This article is the work of the source indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.

The copyright of this article resides with the author or publisher indicated. As part of its noncommercial educational effort to present the environmental, social, scientific, and economic issues of large-scale wind power development to a global audience seeking such information, National Wind Watch endeavors to observe “fair use” as provided for in section 107 of U.S. Copyright Law and similar “fair dealing” provisions of the copyright laws of other nations. Send requests to excerpt, general inquiries, and comments via e-mail.

Wind Watch relies entirely
on User Funding
   Donate via Paypal
(via Paypal)
Donate via Stripe
(via Stripe)

Share:

e-mail X FB LI TG TG Share


News Watch Home

Get the Facts
CONTACT DONATE PRIVACY ABOUT SEARCH
© National Wind Watch, Inc.
Use of copyrighted material adheres to Fair Use.
"Wind Watch" is a registered trademark.

 Follow:

Wind Watch on X Wind Watch on Facebook

Wind Watch on Linked In Wind Watch on Mastodon